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"Mini Mini" is a house brand from the car brand "Mini". From the values of the existing brand we created a new brand for electric scooters. branding, values, packaging and a pop-up complex for it to be located in the "Habima" square.
The work was done as part of a pair in college.
MINI MINI
Coming soon video:
Graphic indecs:
In our graphic design we took the basic colors of the car brand "mini" and the design language we took from the parts of the car and also from our vision of directions and roads signs.
Logo design:
Color plate:
Fonts:
MINIType v2
Bold Bold Italic
Icons design:
Visual grafics:
Screen design:
As part of this project we designed round touch screens that will be inside the building where people could choose their design for the scooter and merchandis.
Guerrilla marketing:
Advertising:
Merchandise:
External structure simulations:
Internal structure simulations:
Simulation video:
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